Refer a friend

How I did it

Deep research into this area has been done over the years within the company. I understood the main goals of the business and the main struggles for the user, which sometimes are not the same based on different departments.

I lead this project based the success on metrics and revenue for the businness and marketing team.

My role was based mostly in User of Data Analysis · Design Strategy oriented to Results · UI · Redesign of the flow

❍ Workshops, the base

This task presented the toughest challenge, yet it became gratifying for me. Early on, I discerned certain miscommunications and misunderstandings among all the involved departments, including stakeholders and product owners.

To address this, I took the initiative to moderate and lead several workshops and meetings. These sessions were pivotal in aligning and bringing together everyone involved, fostering a unified approach.

❍❍ Wireframing and prototyping

With a clear picture of the situation, I created the first wireframes to make it simpler for users to share and refer friends. I wanted to give them the freedom to easily choose and keep track of their friend list.

❍❍❍ UI designs

After finalizing the wireframes, I focused on improving RAF's UI to fix its issues.

Using insights from interviews and user feedback, I created a simpler, more engaging design that matched the culture I discovered during my research.

Conclusion

RAF Asia was a big step in boosting UX, user journey, and UI redesign.

My research and talks with leaders in departments like marketing and customer service really helped me understand how users behave.

The best part was having the freedom to brainstorm new features and BE creative. This let me work closely with developers to make sure our ideas were practical and doable anreceived a great feedback for stakeholders and product owners.

The cool things 😎 and the bad things 🥹:

In my case studies, I enjoy sharing what I learned, what worked well, and what could have been better. Collaborating with the Asian market was a fascinating experience—their approach to colors and meanings is so different from Europe’s! For this project, users valued features over design, which shifted our focus.

Workshops were a highlight for me; they were incredibly effective, even though aligning design, POs, and business teams was challenging at first. One key lesson was the importance of documenting decisions early—I learned this the hard way after some misunderstandings arose. On the bright side, tracking and documenting metrics became a valuable part of the process.